Let’s Build Something
Exceptional
Have a project in mind? Let’s turn it into something amazing.
Mohammad Robin
Founder & CEOBook a FREE Strategy Call
Mohammad Robin
Founder & CEOBook a FREE Strategy Call
Paul Thomas Flowers – Transforming a Flower Shop with a Seamless E-commerce Experience
Paul Thomas Flowers is a renowned London-based flower shop, specializing in delivering fresh, high-quality flowers. As a traditional business, they were looking to expand their operations and offer an online shopping experience that would allow their customers to easily purchase flowers through a user-friendly platform.
Industry
Ecommerce
Services
Web Design
Web Development
Timeline
3 months
Website
Increase in YoY sales
Higher User Retention
Traffic Growth
“Working with Boomdevs was smooth from start to finish. The new site is beautiful and it’s much faster and easier for our team to manage. Most importantly, our customers are finding it easier to order and we’ve definitely seen the difference in sales and feedback since launch.“
Co-owner and Managing Director, Paul Thomas
The Goal
The main objective of this project was to develop a fully functional e-commerce platform for Paul Thomas Flowers, improving their online presence, enhancing user experience, and allowing them to sell their products through their website. The challenge was to create a platform that was easy to navigate and could handle the complexities of their delivery system.
The Challenge
Before working with Boomdevs, Paul Thomas Flowers faced two key challenges
• Complex Delivery Schedule Matrix: Flowers need to be delivered fresh, but coordinating delivery based on freshness, availability, and specific locations posed a challenge. Customers needed a clear indication of when the flowers could be delivered and the associated shipping cost, which varied depending on the delivery times and zones.
• User Experience: Their old website was difficult to navigate, and it was slow, which resulted in a high bounce rate. They needed an engaging, fast-loading platform where customers could quickly browse through flower categories and place orders without friction.
Project Scope
Boomdevs provided the following services for Paul Thomas Flowers
• UI/UX Design: Creating an intuitive, visually appealing design that makes it easy for customers to find and purchase flowers.
• WordPress Website Development: Building the website with a focus on speed, functionality, and ease of use.
• E-commerce Setup: Implementing WooCommerce for seamless online transactions, integrated with Stripe for payment processing.
• Delivery Matrix Automation: Developing a custom solution to automate the complex delivery matrix, allowing customers to know delivery options and costs before placing an order.
Key Features
Some of the core features we developed include
• User-Friendly Interface: A beautifully designed and easy-to-navigate website that allows users to quickly browse flower categories and make purchases.
• Delivery Matrix: A custom-coded solution that checks for available delivery dates and calculates shipping costs in real-time, based on delivery zones, times, and product availability.
• Inventory Management: Integration of local inventory with the online store to ensure accurate stock levels.
• Fast Load Times: Optimizing the website for speed, reducing bounce rates and improving the overall shopping experience.
Challenges Overcome
The two primary challenges were
• Complex Delivery Matrix: We had to build a system that would automatically calculate the earliest possible delivery date and any additional costs based on the delivery schedule. This required extensive research and multiple meetings with the client to fine-tune the logic behind the matrix.
• Speed Optimization: The previous website was slow, which negatively impacted user engagement and conversions. We optimized the new site’s load time to improve performance, leading to lower bounce rates and higher user retention.
Process & Strategy
01
Sitemap and Content
02
Design & Development
03
Testing & Launch
Technologies
Used
• PHP and JavaScript for development
• WordPress and WooCommerce for the e-commerce functionality
• Adobe XD for design
• Stripe for payment processing
Results & Outcomes
The new platform delivered outstanding results
• Sales Growth: Sales increased steadily by 25% year-over-year.
• User Retention: The user retention rate doubled, with customers spending more time on the site.
• Traffic Increase: Traffic increased fourfold compared to the previous website.
Conclusion
The Paul Thomas Flowers project showcases Boomdevs’ expertise in building customized e-commerce platforms that address specific business challenges, from complex delivery systems to performance optimization. By creating a fast, easy-to-use, and visually appealing website, we helped the client improve sales and expand their online presence.
